Johnson & Johnson-Wharton Fellows Program in Management for Nurses.

T H I S BOOK'S CONTRIBUTING AUTHORS present practical management tools and techniques needed to cope with the uncertain future of healthcare. Although the book is directed to professionals in the Johnson & Johnson-Wharton Fellows Program in Managemen t for Nurses, other healthcare managers will find the information useful. The work of 11 contributing authors is organized in three parts: planning and marketing, money and information, and people. The first section addresses planning and its relationship to marketing and organizational structure. Chapter one reviews the planning process, stressing the need for participation of all parties. Sheldon Rovin identifies the flaws in traditional linear planning and describes planning as a process that begins with a strong sense of values and mission. He presents a new amoeba-shaped planning model that emphasizes the continuous nature of planning. Rovin's planning model could be quite useful in integrating planning with the current movement toward continuous quality improvement many hospitals are now championing.